Thursday, December 1, 2011

How to Do Successful On Page Optimization

On page optimization" plays a vital part in Search engine optimization. Without doing excellent on page optimization a website can't preform healthy in Search Engines. Doing continuous Off page activities your website can get rank in SERP but the website doesn't get the actual targeted visitor. So for getting real targeted traffic for a site & to receive traffic from more relevant keywords your website need perfect on page optimization.

After choosing the suitable keywords we need to plan a strategy to focus on different keywords on different sections & pages. Generally we target 3 to four generic keywords on an individual page. A very powerful keyword of the page will be the first word in "Title Tag & Description". First of all we will start with Title Tag.

The maximum length of the title tag is "70 characters" including space according to major search engines. Weather you will see a lot of websites having title tag of more that hundred characters. We can make it more than 70 characters but major search engines like Google & Yahoo show maximum seventy characters in SERP. If your website has exactly 70 characters & it's ranking in SERP then you can notice that Google will show the exactly 70 characters of your title, other site that have over seventy characters have incomplete (with ......) title shown in Google. In the title tag we need to arrange our main keywords in a way that all the major keyword come within seventy characters.

A Description tag describes about the details about the page. Description is a summary of the page whose limit is ideally 250 characters including space. But we need to add our major keywords & combination of keywords within "155 characters" because search engines show description up to 155 characters in SERP. We need to create the description very informative containing summary of the page & must used major keywords. Some times due to a good description a website ranking lower gets more visits than the upper one. So to attract visitors create the Title & Description very attractive & informative.

In Keyword tag we include all our major keywords which we want to target on that page. Then in H1 to H2 tags we could also use our keywords according to the priority. Higher priority keyword will be in H1 tag, then in H2 and so on. We should always add only one H1 & H2 tag. H3 & so on may be more than one. Content interlinking is also very important but interlink only 2 to 3 web pages from content.

Sunday, November 20, 2011

5 Key Signs You’re Doing Search engine optimisation(SEO) Wrong

While there is no such thing as a set “right way” running an SEO campaign, because all site will approach it in a different way according to their needs and goals, there's a wrong way to handle SEO. Are you guilty of one or more of those 5 things? It may signify that you're mishandling your SEO campaign.

1. All you can focus on is ranking number 1 in Google.

There are dozens of news that will explain what percentage of clicks the first listing in Google gets in comparison with the second listing, so I’m not want to say it doesn’t matter where your site ranks. Obviously the higher you rank in the SERPs the better. What I'm saying is that you shouldn’t only worry about rank position. The search engines try to personalize search, and that shows that results will sometimes vary person by person based on search history, location and other factors you can’t account for. Rank is important, but don’t pigeonhole your vision so it’s the only thing you care about.

2. Your blog is dead in the water.

If you launched a business blog and haven’t written a fresh post in 6 months, it’s time to reevaluate your Search engine optimization. SEO thrives on the consistent production of great content that strives to connect with, engage and educate your target audience. A stagnant blog will only hinder the overall success of your SEO.

3. You treat your social profiles similar to ad space.

Facebook, Twitter and LinkedIn (the Big 3 of social networking sites) aren't new places so that you can advertise. If you want any actual value coming out of your social profiles and social media marketing, you have got to begin building relationships along with your customers and creating an online community for your brand. Use your social profiles to promote and share content, address customer service issues, engage in conversations along with your audience and more. Don’t just turn your Facebook page right into a static ad for your products, nobody cares and also you’ll never see much value from it.

4. Any link is an effective link no matter where it comes from.

Links are the bread and butter of Search engine optimization, but not all links are created equal. Don’t compromise the integrity of the site and on the whole SEO campaign by doing black hat link building techniques like link exchanges or blog comment spamming. 10,000 links from low-quality, spammy websites aren’t nearly as valuable in the long run as 1,000 links from high-quality, relevant sites. Quality over quantity it what matters with regards to link building. Sometime the easy method to build links will land you in hot water with the search engines.

5. You think that SEO is free.

“Free” is relative. If you are handling your SEO in-house, how many man hours are being put into your SEO? Does that employee need to sacrifice some of their other daily activities in order to handle your SEO? Did you spend money to send them to a workshop otherwise training webinar? Did you purchase SEO software to help you streamline the process and automate some tasks? If you’re outsourcing your SEO you obviously need to pay your new SEO provider to complete the heavy lifting for you. SEO isn’t free once you actually think it, even when it doesn’t cost anything to build a social profile or launch a free WordPress blog.

Wednesday, September 28, 2011

How to Use Article Promotion for Online Marketing

You might be familiar with by now that article marketing is an effective technique to gain credibility and establishment manually to be an expert in the field of online marketing. By writing articles about topics of interest to your readers, and distributing them on article directories, you can provide your subject the kind of exposure that may be hard to get anywhere else. But, many people do not realize that article marketing is not only for directories anymore, it is a way of getting more traffic for your website.

Social media is becoming an efficient place for content distribution, and articles are not any exception. Along with the Small Business Success Index, sponsored by Network Solutions (2010), one in 5 small businesses are now actively using social media. About 75% of those surveyed have a company page on a social networking site. What creates social media so effective for marketing purposes? The simple answer is that it gives your content massive exposure across a wide range of platforms.

Articles can easily be distributed using social media news and bookmarking sites, for example. Each of those sites has strengths and weaknesses, and many will suit certain goals better than others. Here are 5 of the preferred place where you can promote your articles:

1. Facebook- With over 250 million people, that are received tremendous reach, Facebook is the greatest place for promoting your article. You should also generate interest with fans and friends by talking about topics associated with your business then link it to your articles on your fan page. Ping articles and blogs automatically, as a result your groups can be able to see your newest posts.

2. Twitter- Similar to Facebook, Twitter allows you to market your articles automatically and within a short time. As a micro-blogging service, it permits businesses to speak and share modern information by customers, and you can also link it to articles and other content using a short URL of your site.

3. LinkedIn- For professional networking, setting up a profile in LinkedIn allows you to share your expertise with others within your group. You can market your articles by sending them to your account or have them pulled from a new social media account, to show up in your updates.

4. Digg- It is one of the most popular news/bookmarking site that can bring your articles massive exposure. Submitting your article to Digg requires attracted readers directly to your article and your site, where they can also browse archived articles and verify you out.

5. You tube- What do videos must do with article marketing? Both are content, now in different formats. Turn your articles into videos, by your text like a script. This is done inexpensively, so if you have some budget you can afford handling it. YouTube is the fourth most popular website in the world, and videos consistently ranked high in the various search engines, so the potential to go viral is huge.

There are many more social media websites that help you in promoting your article. Check out the useful chart put together by the folks at Seomoz.com for further tips regarding how to use each site to market your business.

Article promoting has the ability to establish you as an authority and it also provides interested consumers a way to access your business through links for a site. Social media supercharges your articles by giving them wide and deep distribution usually in the web. Together, they help you reach large, targeted listeners without the necessity for an expensive marketing campaign. Be sure, though, that you research the social media sites- how they work and what their terms of service are. Some works better for you than others.
Also, keep in mind that article promoting is only effective if you commit to creating and distributing fresh content every week or so. You should be consistent in writing articles as well as have to be informative. Maintain both aspects of your marketing strategy and you will see results within a very short period of time.

Sunday, September 4, 2011

Effectiveness of Our SEO Content Writing Service

Whether you are freelancer writer or website owner, content writing is always important. It is important to understand the basic rules of writing good SEO contents. Writing good contents has so many advantages. It will increase the page rank of your site. It will increase the keyword ranking. However, all these things depend upon the structure and the quality of the article that you are writing. If the quality of your content is not well then all effort will become futile.

Content was always regarded as a great part of internet marketing. But after the recent Google panda update it has become more important. If you use any copied or duplicate content Google will mark it as spam. Besides, your contents should also be informative enough so that the readers could get some information from your article.

If you are running a website you should be careful about your website contents. You should also be careful to post regular contents in your site. Search engine doesn’t like a website that is static. Regular and quality content keep a site fresh. It is widely known that the search engine spiders love to crawl sites that are frequently updated. That would be a great help for your site to rank better.

As we have spent many years in the field of Search engine optimization field we have a vast knowledge about the value of contents. Content writing is one of chief services of our site that we like to provide to our customers. We are proud to have different trained content writers with us. With our contents writers we have provided different content writing services to many reputed companies.

We provide contents for different SEO related marketing, research contents, social media marketing and website contents. Previously we have worked with several clients and we served them by supplying quality articles about the above said fields.

SEO section is a huge part and we are proud to say that we provide contents for nearly all the fields related to SEO marketing. Our SEO contents include press release, directory, article marketing, blog submission, event promotion, social media marketing contents, PDF submission contents etc. While writing contents we like emphasize on the quality rather than quantity. We understand the keywords density, and other article writing structure better as we are working with some excellent professional content writers.

We also provide contents for using websites. As we also provide the SEO services we understand it better that which type of contents will suit best in your site. Contents are the most important part of a website. That is why we never underestimate the fact. While updating website contents we always try to focus on the SEO fact so that the content as well as your site could achieve some respectable page rank in Google.

According to us while choosing an internet content writing service provider you should follow three basic facts. They are:

Experience: You should always look for the experienced content writers. The content writers whom you are choosing should be familiar with ecommerce and business websites and knows what Ad words is all about. They should also be familiar with the pay per click system.

Copy writing skills: Readers will only read such contents that are genuine and trustworthy. If you copy content from any other similar sites, it will never fit with your mindset and it will never represent you. The reader will never accept such sites that have not clarity about their own self. Only quality and genuine article can be a remedy of this. So be careful about that.

Budget Worthy: you should also work with such content writers that charge affordably. It doesn’t mean that you should only judge service providers by money. However, it is true that you will never go for such content writers who charge you double for content. The safest thing is to ask for their policy. There are some service provides who offer you to use free version of their contents. You should be aware of them as they will charge you differently.

We proudly think that we have all the essentialities to become the right content writers for your SEO job or for your websites. As we value customer’s service we always try to be affordable.

Sunday, July 10, 2011

SEO-The Key of Website Marketing

Search engine optimization is a unique tool that is used to increase the search engine visibility of a website. Actually to build a good designed website is not all. Your website should come up at the top of the search engine result. SEO professionals work on the websites so that they would come up at the top of the search engine based results when searched by the relevant keywords. As for online marketing SEO has become a great tool mow days.

SEO is, no doubt, an indispensable part of online marketing. If anyone uses this tool effectively it can change the productivity of your website. Such is its capacity that it can obtain great business for you. You may have possessed a grand website with wonderful contents but it is not enough to get the targeted eye-catch. For this reason you have to equip yourself with SEO tips so that you can direct more traffic for your website.

The most important part of search engine optimization is to increase the page rank of your site. For this reason one has to increase the availability of inbound links in the site. By getting more inbound links of reputed sites your website will get the better ranking from search engines. It will provide credibility to your site and helps it to get the best key words ranking.

There are two types of search engine optimization job. One is on page and another is off page. On page optimization deals with the backend part of the website whereas off page optimization works to increase the back links of a site. There are also some ways that are generally implemented to grow back links. Some of them are Directory submission, article marketing, social bookmarking, RSS marketing etc.

Social bookmarking is considered as one of the most important part of SEO. By applying this method for of your site the most number of visitors will be able to bookmark your pages. You can also allow your website to the social bookmarking sites to get extra benefit.

Article and Directory submission are other chief aspects of SEO. Both of then help your website to get more back links that is why they are considered as the most effective tools of internet marketing. Article submission is also helpful to increase the keyword ranking of a site. By submitting articles on the reputed site you can reach to the large number of audiences within a very short period of time.
As for link building, directory submission is very important. By implementing this process you can let the search engines know about your presence in the web. There are free sites as well as sites that demands small amounts to be paid while submitting links to their site.

By applying these entire processes one can very easily promote the website. No doubt they will provide you such productivity that you always longed for.

Wednesday, April 20, 2011

Some Important SEO Tips

Tips for SEO
1. A search engine optimizer should always research the target keywords which may be suitable for the online products.

 2. It is also necessary to have a clear idea about your competitor’s websites and their target keywords.

3. The first aim of an SEO expert should always to do perfect research of his business and product offerings.


4. You may also check the content and its title in the competitor’s websites.

5. You should always use the keyword suggestion tools and check which keywords can pull the most traffic.

6. It is necessary to research on the least competitive keywords.

7. The HTML code that you use should be correct and easily crawl able by search engines.

8. One should not use java script and flash in your website.

9. You should always use your keywords in the title tag and make sure that your title should start with the keyword.

10. You should always choose a short and catchy title.

11. You have to mention the name of your company either in the title or in the Meta tags for brand reorganization.

12. You must verify your website in Google webmaster tool.

13. You should write content for the users not for the search engines and always add a fresh content.

14. Don’t stuff with keywords as it’ll damage the taste of the content and always try to maintain keyword density of 2-3%

15. Check your robot.txt is working fine and not blocking important pages from being indexed.

Saturday, April 9, 2011

Important Tips to Increase Google PageRank

Google PageRank
1. While using keywords tags always use commas. You shouldn’t repeat the keywords many times and don’t use too many of them.

2. It is always necessary to include at least one link to Google. Google likes quality traffic so more traffic you send them is better.

3. When you want to link your page make sure that you link it with Google and yahoo. But don’t link with other site other than your own site.

4. While making pages you can make at least 3 pages and link them each with other. If you do this Google will help any visitors to go from one page to another very easily. It’s a powerful trick to increase page rank. But don’t misuse it.

5. You can use H1 tags for your entire page to display it smaller while appearing in the Google. Google will give you additional bookoo points for creating everything so big in the page but at the same time the visitors will see it smaller.

6. You can use META tag & META description for your entire page. It takes just a couple of minutes to optimize the Meta tags on the web page you are building. While you may not influence the likes of Google, Yahoo, or AOL, there are plenty of smaller search engines that still spider the Meta description tag.

7. Always link back other people linking to your page.

8. Be careful about spelling. There are some words commonly miss pelt like PENS and ANGINA. These two can be easily miss pelt and can represent male or female anatomy respectively. This may cause Google to mark your site as adult.

9. Always use clever tricks while using words. You can spell the words using some special characters or sign.