SEO-The Key of Website Marketing

Search engine optimization is a unique tool that is used to increase the search engine visibility of a website. Actually to build a good designed website is not all. Your website should come up at the top of the search engine result. SEO professionals work on the websites so that they would come up at the top of the search engine based results when searched by the relevant keywords. As for online marketing SEO has become a great tool mow days.

SEO is, no doubt, an indispensable part of online marketing. If anyone uses this tool effectively it can change the productivity of your website. Such is its capacity that it can obtain great business for you. You may have possessed a grand website with wonderful contents but it is not enough to get the targeted eye-catch. For this reason you have to equip yourself with SEO tips so that you can direct more traffic for your website.

The most important part of search engine optimization is to increase the page rank of your site. For this reason one has to increase the availability of inbound links in the site. By getting more inbound links of reputed sites your website will get the better ranking from search engines. It will provide credibility to your site and helps it to get the best key words ranking.

There are two types of search engine optimization job. One is on page and another is off page. On page optimization deals with the backend part of the website whereas off page optimization works to increase the back links of a site. There are also some ways that are generally implemented to grow back links. Some of them are Directory submission, article marketing, social bookmarking, RSS marketing etc.

Social bookmarking is considered as one of the most important part of SEO. By applying this method for of your site the most number of visitors will be able to bookmark your pages. You can also allow your website to the social bookmarking sites to get extra benefit.

Article and Directory submission are other chief aspects of SEO. Both of then help your website to get more back links that is why they are considered as the most effective tools of internet marketing. Article submission is also helpful to increase the keyword ranking of a site. By submitting articles on the reputed site you can reach to the large number of audiences within a very short period of time.
As for link building, directory submission is very important. By implementing this process you can let the search engines know about your presence in the web. There are free sites as well as sites that demands small amounts to be paid while submitting links to their site.

By applying these entire processes one can very easily promote the website. No doubt they will provide you such productivity that you always longed for.

Important Tips to Increase Google PageRank

Google PageRank

1. While using keywords tags always use commas. You shouldn’t repeat the keywords many times and don’t use too many of them.

2. It is always necessary to include at least one link to Google. Google likes quality traffic so more traffic you send them is better.

3. When you want to link your page make sure that you link it with Google and yahoo. But don’t link with other site other than your own site.

4. While making pages you can make at least 3 pages and link them each with other. If you do this Google will help any visitors to go from one page to another very easily. It’s a powerful trick to increase page rank. But don’t misuse it.

5. You can use H1 tags for your entire page to display it smaller while appearing in the Google. Google will give you additional bookoo points for creating everything so big in the page but at the same time the visitors will see it smaller.

6. You can use META tag & META description for your entire page. It takes just a couple of minutes to optimize the Meta tags on the web page you are building. While you may not influence the likes of Google, Yahoo, or AOL, there are plenty of smaller search engines that still spider the Meta description tag.

7. Always link back other people linking to your page.

8. Be careful about spelling. There are some words commonly miss pelt like PENS and ANGINA. These two can be easily miss pelt and can represent male or female anatomy respectively. This may cause Google to mark your site as adult.

9. Always use clever tricks while using words. You can spell the words using some special characters or sign.

Important Tips for successful Social Media Campaigns

1. Don’t try to be “everywhere”

The question is not in how many social media a company should be present, but in which of them. Focus on quality over quantity.

By selecting the most appropriate social media networks of your industry you avoid losing time and you decrease the probability of failure. Thus make sure you select the appropriate media based on thecharacteristics of your target audience. This means that it is of utmost importance to define your goals and the target audience in the early beginning of the planning.

Once you get familiar with the selected social media, you will notice that they provide useful tools to monitoryour campaigns, set goals and conduct research. Make sure you use those tools effectively in order to learn more about your industry and about your target audience.

2. Don’t try to sell

Don’t try to direct sell through social media. The result will not be catastrophic but you could wisely invest your time into something more useful for your company. For example you can use social media as a CRM tool, in order to directly support, answer or engage by making questions, start and participate on discussions or just monitor your brand reputation.

3. Think before you speak

Every update, tweet or post in social media, should be considered as an official corporate message. This means that the person or the team behind the scenes of social media accounts should be trained to have a deep knowledge of the corporate philosophy.