How to Do Successful On Page Optimization

On page optimization" plays a vital part in Search engine optimization. Without doing excellent on page optimization a website can't preform healthy in Search Engines. Doing continuous Off page activities your website can get rank in SERP but the website doesn't get the actual targeted visitor. So for getting real targeted traffic for a site & to receive traffic from more relevant keywords your website need perfect on page optimization.

After choosing the suitable keywords we need to plan a strategy to focus on different keywords on different sections & pages. Generally we target 3 to four generic keywords on an individual page. A very powerful keyword of the page will be the first word in "Title Tag & Description". First of all we will start with Title Tag.

The maximum length of the title tag is "70 characters" including space according to major search engines. Weather you will see a lot of websites having title tag of more that hundred characters. We can make it more than 70 characters but major search engines like Google & Yahoo show maximum seventy characters in SERP. If your website has exactly 70 characters & it's ranking in SERP then you can notice that Google will show the exactly 70 characters of your title, other site that have over seventy characters have incomplete (with ......) title shown in Google. In the title tag we need to arrange our main keywords in a way that all the major keyword come within seventy characters.

A Description tag describes about the details about the page. Description is a summary of the page whose limit is ideally 250 characters including space. But we need to add our major keywords & combination of keywords within "155 characters" because search engines show description up to 155 characters in SERP. We need to create the description very informative containing summary of the page & must used major keywords. Some times due to a good description a website ranking lower gets more visits than the upper one. So to attract visitors create the Title & Description very attractive & informative.

In Keyword tag we include all our major keywords which we want to target on that page. Then in H1 to H2 tags we could also use our keywords according to the priority. Higher priority keyword will be in H1 tag, then in H2 and so on. We should always add only one H1 & H2 tag. H3 & so on may be more than one. Content interlinking is also very important but interlink only 2 to 3 web pages from content.

Some Important SEO Tips

Tips for SEO

1. A search engine optimizer should always research the target keywords which may be suitable for the online products.

 2. It is also necessary to have a clear idea about your competitor’s websites and their target keywords.

3. The first aim of an SEO expert should always to do perfect research of his business and product offerings.


4. You may also check the content and its title in the competitor’s websites.

5. You should always use the keyword suggestion tools and check which keywords can pull the most traffic.

6. It is necessary to research on the least competitive keywords.

7. The HTML code that you use should be correct and easily crawl able by search engines.

8. One should not use java script and flash in your website.

9. You should always use your keywords in the title tag and make sure that your title should start with the keyword.

10. You should always choose a short and catchy title.

11. You have to mention the name of your company either in the title or in the Meta tags for brand reorganization.

12. You must verify your website in Google webmaster tool.

13. You should write content for the users not for the search engines and always add a fresh content.

14. Don’t stuff with keywords as it’ll damage the taste of the content and always try to maintain keyword density of 2-3%

15. Check your robot.txt is working fine and not blocking important pages from being indexed.

Important Tips to Increase Google PageRank

Google PageRank

1. While using keywords tags always use commas. You shouldn’t repeat the keywords many times and don’t use too many of them.

2. It is always necessary to include at least one link to Google. Google likes quality traffic so more traffic you send them is better.

3. When you want to link your page make sure that you link it with Google and yahoo. But don’t link with other site other than your own site.

4. While making pages you can make at least 3 pages and link them each with other. If you do this Google will help any visitors to go from one page to another very easily. It’s a powerful trick to increase page rank. But don’t misuse it.

5. You can use H1 tags for your entire page to display it smaller while appearing in the Google. Google will give you additional bookoo points for creating everything so big in the page but at the same time the visitors will see it smaller.

6. You can use META tag & META description for your entire page. It takes just a couple of minutes to optimize the Meta tags on the web page you are building. While you may not influence the likes of Google, Yahoo, or AOL, there are plenty of smaller search engines that still spider the Meta description tag.

7. Always link back other people linking to your page.

8. Be careful about spelling. There are some words commonly miss pelt like PENS and ANGINA. These two can be easily miss pelt and can represent male or female anatomy respectively. This may cause Google to mark your site as adult.

9. Always use clever tricks while using words. You can spell the words using some special characters or sign.

What Is Social Media Marketing In SEO?

Every SEO executive  should have knowledge about Social Media Marketing.
Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.

Important Tips for successful Social Media Campaigns

1. Don’t try to be “everywhere”

The question is not in how many social media a company should be present, but in which of them. Focus on quality over quantity.

By selecting the most appropriate social media networks of your industry you avoid losing time and you decrease the probability of failure. Thus make sure you select the appropriate media based on thecharacteristics of your target audience. This means that it is of utmost importance to define your goals and the target audience in the early beginning of the planning.

Once you get familiar with the selected social media, you will notice that they provide useful tools to monitoryour campaigns, set goals and conduct research. Make sure you use those tools effectively in order to learn more about your industry and about your target audience.

2. Don’t try to sell

Don’t try to direct sell through social media. The result will not be catastrophic but you could wisely invest your time into something more useful for your company. For example you can use social media as a CRM tool, in order to directly support, answer or engage by making questions, start and participate on discussions or just monitor your brand reputation.

3. Think before you speak

Every update, tweet or post in social media, should be considered as an official corporate message. This means that the person or the team behind the scenes of social media accounts should be trained to have a deep knowledge of the corporate philosophy.