5 Key Signs You’re Doing Search engine optimisation(SEO) Wrong

While there is no such thing as a set “right way” running an SEO campaign, because all site will approach it in a different way according to their needs and goals, there's a wrong way to handle SEO. Are you guilty of one or more of those 5 things? It may signify that you're mishandling your SEO campaign.

1. All you can focus on is ranking number 1 in Google.

There are dozens of news that will explain what percentage of clicks the first listing in Google gets in comparison with the second listing, so I’m not want to say it doesn’t matter where your site ranks. Obviously the higher you rank in the SERPs the better. What I'm saying is that you shouldn’t only worry about rank position. The search engines try to personalize search, and that shows that results will sometimes vary person by person based on search history, location and other factors you can’t account for. Rank is important, but don’t pigeonhole your vision so it’s the only thing you care about.

2. Your blog is dead in the water.

If you launched a business blog and haven’t written a fresh post in 6 months, it’s time to reevaluate your Search engine optimization. SEO thrives on the consistent production of great content that strives to connect with, engage and educate your target audience. A stagnant blog will only hinder the overall success of your SEO.

3. You treat your social profiles similar to ad space.

Facebook, Twitter and LinkedIn (the Big 3 of social networking sites) aren't new places so that you can advertise. If you want any actual value coming out of your social profiles and social media marketing, you have got to begin building relationships along with your customers and creating an online community for your brand. Use your social profiles to promote and share content, address customer service issues, engage in conversations along with your audience and more. Don’t just turn your Facebook page right into a static ad for your products, nobody cares and also you’ll never see much value from it.

4. Any link is an effective link no matter where it comes from.

Links are the bread and butter of Search engine optimization, but not all links are created equal. Don’t compromise the integrity of the site and on the whole SEO campaign by doing black hat link building techniques like link exchanges or blog comment spamming. 10,000 links from low-quality, spammy websites aren’t nearly as valuable in the long run as 1,000 links from high-quality, relevant sites. Quality over quantity it what matters with regards to link building. Sometime the easy method to build links will land you in hot water with the search engines.

5. You think that SEO is free.

“Free” is relative. If you are handling your SEO in-house, how many man hours are being put into your SEO? Does that employee need to sacrifice some of their other daily activities in order to handle your SEO? Did you spend money to send them to a workshop otherwise training webinar? Did you purchase SEO software to help you streamline the process and automate some tasks? If you’re outsourcing your SEO you obviously need to pay your new SEO provider to complete the heavy lifting for you. SEO isn’t free once you actually think it, even when it doesn’t cost anything to build a social profile or launch a free WordPress blog.

Some Important SEO Tips

Tips for SEO

1. A search engine optimizer should always research the target keywords which may be suitable for the online products.

 2. It is also necessary to have a clear idea about your competitor’s websites and their target keywords.

3. The first aim of an SEO expert should always to do perfect research of his business and product offerings.


4. You may also check the content and its title in the competitor’s websites.

5. You should always use the keyword suggestion tools and check which keywords can pull the most traffic.

6. It is necessary to research on the least competitive keywords.

7. The HTML code that you use should be correct and easily crawl able by search engines.

8. One should not use java script and flash in your website.

9. You should always use your keywords in the title tag and make sure that your title should start with the keyword.

10. You should always choose a short and catchy title.

11. You have to mention the name of your company either in the title or in the Meta tags for brand reorganization.

12. You must verify your website in Google webmaster tool.

13. You should write content for the users not for the search engines and always add a fresh content.

14. Don’t stuff with keywords as it’ll damage the taste of the content and always try to maintain keyword density of 2-3%

15. Check your robot.txt is working fine and not blocking important pages from being indexed.

Important Tips to Increase Google PageRank

Google PageRank

1. While using keywords tags always use commas. You shouldn’t repeat the keywords many times and don’t use too many of them.

2. It is always necessary to include at least one link to Google. Google likes quality traffic so more traffic you send them is better.

3. When you want to link your page make sure that you link it with Google and yahoo. But don’t link with other site other than your own site.

4. While making pages you can make at least 3 pages and link them each with other. If you do this Google will help any visitors to go from one page to another very easily. It’s a powerful trick to increase page rank. But don’t misuse it.

5. You can use H1 tags for your entire page to display it smaller while appearing in the Google. Google will give you additional bookoo points for creating everything so big in the page but at the same time the visitors will see it smaller.

6. You can use META tag & META description for your entire page. It takes just a couple of minutes to optimize the Meta tags on the web page you are building. While you may not influence the likes of Google, Yahoo, or AOL, there are plenty of smaller search engines that still spider the Meta description tag.

7. Always link back other people linking to your page.

8. Be careful about spelling. There are some words commonly miss pelt like PENS and ANGINA. These two can be easily miss pelt and can represent male or female anatomy respectively. This may cause Google to mark your site as adult.

9. Always use clever tricks while using words. You can spell the words using some special characters or sign.

What Is Social Media Marketing In SEO?

Every SEO executive  should have knowledge about Social Media Marketing.
Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.

Important Tips for successful Social Media Campaigns

1. Don’t try to be “everywhere”

The question is not in how many social media a company should be present, but in which of them. Focus on quality over quantity.

By selecting the most appropriate social media networks of your industry you avoid losing time and you decrease the probability of failure. Thus make sure you select the appropriate media based on thecharacteristics of your target audience. This means that it is of utmost importance to define your goals and the target audience in the early beginning of the planning.

Once you get familiar with the selected social media, you will notice that they provide useful tools to monitoryour campaigns, set goals and conduct research. Make sure you use those tools effectively in order to learn more about your industry and about your target audience.

2. Don’t try to sell

Don’t try to direct sell through social media. The result will not be catastrophic but you could wisely invest your time into something more useful for your company. For example you can use social media as a CRM tool, in order to directly support, answer or engage by making questions, start and participate on discussions or just monitor your brand reputation.

3. Think before you speak

Every update, tweet or post in social media, should be considered as an official corporate message. This means that the person or the team behind the scenes of social media accounts should be trained to have a deep knowledge of the corporate philosophy.