Making more page load instantly

At Google we're obsessed with speed. We've long known that even seemingly minor speed increases can have surprisingly large impacts on user engagement and happiness. About a year ago we rolled out Instant Pages in pursuit of that goal. Instant Pages makes use of prerendering technology in Chrome to make your site appear to load instantly in some cases, with no need for any extra work on your part.

We've been closely watching performance and listening to webmaster feedback. Since Instant Pages rolled out we've saved more than a thousand years of ours users' time. We're very happy with the results so far, and we'll be gradually increasing how often we trigger the feature.

In the vast majority of cases, webmasters don't have to do anything for their sites to work correctly with prerendering. As we mentioned in our initial announcement of Instant Pages, search traffic will be measured in Webmaster Tools just like before this feature: only results the user visits will be counted. If your site keeps track of pageviews on its own, you might be interested in the Page Visibility API, which allows you to detect when prerendering is occurring and factor those out of your statistics. If you use an ads or analytics package, check with them to see if their solution is already prerender-aware; if it is, in many cases you won't need to make any changes at all. If you're interested in triggering Chrome's prerendering within your own site, see the Prerendering in Chrome article.

Instant Pages means that users arrive at your site happier and more engaged, which is great for everyone.To read more

Some Important SEO Tips

Tips for SEO

1. A search engine optimizer should always research the target keywords which may be suitable for the online products.

 2. It is also necessary to have a clear idea about your competitor’s websites and their target keywords.

3. The first aim of an SEO expert should always to do perfect research of his business and product offerings.


4. You may also check the content and its title in the competitor’s websites.

5. You should always use the keyword suggestion tools and check which keywords can pull the most traffic.

6. It is necessary to research on the least competitive keywords.

7. The HTML code that you use should be correct and easily crawl able by search engines.

8. One should not use java script and flash in your website.

9. You should always use your keywords in the title tag and make sure that your title should start with the keyword.

10. You should always choose a short and catchy title.

11. You have to mention the name of your company either in the title or in the Meta tags for brand reorganization.

12. You must verify your website in Google webmaster tool.

13. You should write content for the users not for the search engines and always add a fresh content.

14. Don’t stuff with keywords as it’ll damage the taste of the content and always try to maintain keyword density of 2-3%

15. Check your robot.txt is working fine and not blocking important pages from being indexed.

What Is Social Media Marketing In SEO?

Every SEO executive  should have knowledge about Social Media Marketing.
Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.

Important Tips for successful Social Media Campaigns

1. Don’t try to be “everywhere”

The question is not in how many social media a company should be present, but in which of them. Focus on quality over quantity.

By selecting the most appropriate social media networks of your industry you avoid losing time and you decrease the probability of failure. Thus make sure you select the appropriate media based on thecharacteristics of your target audience. This means that it is of utmost importance to define your goals and the target audience in the early beginning of the planning.

Once you get familiar with the selected social media, you will notice that they provide useful tools to monitoryour campaigns, set goals and conduct research. Make sure you use those tools effectively in order to learn more about your industry and about your target audience.

2. Don’t try to sell

Don’t try to direct sell through social media. The result will not be catastrophic but you could wisely invest your time into something more useful for your company. For example you can use social media as a CRM tool, in order to directly support, answer or engage by making questions, start and participate on discussions or just monitor your brand reputation.

3. Think before you speak

Every update, tweet or post in social media, should be considered as an official corporate message. This means that the person or the team behind the scenes of social media accounts should be trained to have a deep knowledge of the corporate philosophy.