5 Key Signs You’re Doing Search engine optimisation(SEO) Wrong

While there is no such thing as a set “right way” running an SEO campaign, because all site will approach it in a different way according to their needs and goals, there's a wrong way to handle SEO. Are you guilty of one or more of those 5 things? It may signify that you're mishandling your SEO campaign.

1. All you can focus on is ranking number 1 in Google.

There are dozens of news that will explain what percentage of clicks the first listing in Google gets in comparison with the second listing, so I’m not want to say it doesn’t matter where your site ranks. Obviously the higher you rank in the SERPs the better. What I'm saying is that you shouldn’t only worry about rank position. The search engines try to personalize search, and that shows that results will sometimes vary person by person based on search history, location and other factors you can’t account for. Rank is important, but don’t pigeonhole your vision so it’s the only thing you care about.

2. Your blog is dead in the water.

If you launched a business blog and haven’t written a fresh post in 6 months, it’s time to reevaluate your Search engine optimization. SEO thrives on the consistent production of great content that strives to connect with, engage and educate your target audience. A stagnant blog will only hinder the overall success of your SEO.

3. You treat your social profiles similar to ad space.

Facebook, Twitter and LinkedIn (the Big 3 of social networking sites) aren't new places so that you can advertise. If you want any actual value coming out of your social profiles and social media marketing, you have got to begin building relationships along with your customers and creating an online community for your brand. Use your social profiles to promote and share content, address customer service issues, engage in conversations along with your audience and more. Don’t just turn your Facebook page right into a static ad for your products, nobody cares and also you’ll never see much value from it.

4. Any link is an effective link no matter where it comes from.

Links are the bread and butter of Search engine optimization, but not all links are created equal. Don’t compromise the integrity of the site and on the whole SEO campaign by doing black hat link building techniques like link exchanges or blog comment spamming. 10,000 links from low-quality, spammy websites aren’t nearly as valuable in the long run as 1,000 links from high-quality, relevant sites. Quality over quantity it what matters with regards to link building. Sometime the easy method to build links will land you in hot water with the search engines.

5. You think that SEO is free.

“Free” is relative. If you are handling your SEO in-house, how many man hours are being put into your SEO? Does that employee need to sacrifice some of their other daily activities in order to handle your SEO? Did you spend money to send them to a workshop otherwise training webinar? Did you purchase SEO software to help you streamline the process and automate some tasks? If you’re outsourcing your SEO you obviously need to pay your new SEO provider to complete the heavy lifting for you. SEO isn’t free once you actually think it, even when it doesn’t cost anything to build a social profile or launch a free WordPress blog.