Wednesday, September 28, 2011

How to Use Article Promotion for Online Marketing

You might be familiar with by now that article marketing is an effective technique to gain credibility and establishment manually to be an expert in the field of online marketing. By writing articles about topics of interest to your readers, and distributing them on article directories, you can provide your subject the kind of exposure that may be hard to get anywhere else. But, many people do not realize that article marketing is not only for directories anymore, it is a way of getting more traffic for your website.

Social media is becoming an efficient place for content distribution, and articles are not any exception. Along with the Small Business Success Index, sponsored by Network Solutions (2010), one in 5 small businesses are now actively using social media. About 75% of those surveyed have a company page on a social networking site. What creates social media so effective for marketing purposes? The simple answer is that it gives your content massive exposure across a wide range of platforms.

Articles can easily be distributed using social media news and bookmarking sites, for example. Each of those sites has strengths and weaknesses, and many will suit certain goals better than others. Here are 5 of the preferred place where you can promote your articles:

1. Facebook- With over 250 million people, that are received tremendous reach, Facebook is the greatest place for promoting your article. You should also generate interest with fans and friends by talking about topics associated with your business then link it to your articles on your fan page. Ping articles and blogs automatically, as a result your groups can be able to see your newest posts.

2. Twitter- Similar to Facebook, Twitter allows you to market your articles automatically and within a short time. As a micro-blogging service, it permits businesses to speak and share modern information by customers, and you can also link it to articles and other content using a short URL of your site.

3. LinkedIn- For professional networking, setting up a profile in LinkedIn allows you to share your expertise with others within your group. You can market your articles by sending them to your account or have them pulled from a new social media account, to show up in your updates.

4. Digg- It is one of the most popular news/bookmarking site that can bring your articles massive exposure. Submitting your article to Digg requires attracted readers directly to your article and your site, where they can also browse archived articles and verify you out.

5. You tube- What do videos must do with article marketing? Both are content, now in different formats. Turn your articles into videos, by your text like a script. This is done inexpensively, so if you have some budget you can afford handling it. YouTube is the fourth most popular website in the world, and videos consistently ranked high in the various search engines, so the potential to go viral is huge.

There are many more social media websites that help you in promoting your article. Check out the useful chart put together by the folks at Seomoz.com for further tips regarding how to use each site to market your business.

Article promoting has the ability to establish you as an authority and it also provides interested consumers a way to access your business through links for a site. Social media supercharges your articles by giving them wide and deep distribution usually in the web. Together, they help you reach large, targeted listeners without the necessity for an expensive marketing campaign. Be sure, though, that you research the social media sites- how they work and what their terms of service are. Some works better for you than others.
Also, keep in mind that article promoting is only effective if you commit to creating and distributing fresh content every week or so. You should be consistent in writing articles as well as have to be informative. Maintain both aspects of your marketing strategy and you will see results within a very short period of time.

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