Sunday, January 16, 2011

Search Engine Optimization

The meaning of SEO is Search Engine Optimization. Is known asSearch Engine Optimization,  TheSEO is nothing more than to optimize a page (or even the entire site) to be better understood by search engines. The consequence of the use of SEOtechniques is the best positioning of a site in a search results page of a search.
The SEO has come up with a new generation of search engines. Before that, the organization of links on a page as a result was in alphabetical web directories. In the new generation of search engines , positioning has come to depend relevance. This relevance is defined by algorithms, which are calculations used to define how a page is important. One of the most popular search algorithms is the Google PageRank.
Factors influencing the placement of the pages are guarded by search engine. However, over time, it was possible to identify best practices that summarize the good sense to employ in the creation and structuring of a website. The SEO also depends on the keyword which is the term you use in a search. Depending on which words you use, different pages are returned in different positions.
The SEO can be divided into two parts. The inmates are related to the site. Some examples are clear urls, use the standard web page titles rational and correct use of html tags which is language used to build web pages. Since the outside looks like the other sites related to the site. Examples are amount of links pointing to your site, what sites link the site and the content of the link pointed. Depending on these factors, the pages are punctuated by search engines so it can determine the relevancy of the page and what keywords related to it. Google uses a scoring system from 0 to 10 which is the PageRank.
There is also the dark side of SEO known as Black Hat SEO. In it, we use techniques that try to trick the search engines algorithms to improve positioning of the page to use invisible text or display different content to search engines and people. When discovered, search engines may penalize sites that use these practices diminishing the importance of reaching the site or delete it from your search.
Not to be confused with the SEO sponsored links, because the second you can pay to have the assurance of standing in front of other results and may be up first if you're willing to pay the price

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