Even in 2016, the most important thing for a business that
wants to improve their exposure online is that the website is well ranked in important
search engines, most importantly in Google. In other words, your website should
come up on the top of Google search engine result page (SERP) when searched
with related keywords. This is reason why SEO is not dead and is still
relevant, even in 2016.
The job of any search engine is to receive the keywords or
phrases typed by the users and locate the most relevant websites by using those
keywords. The simple rule is - if a small business is not engaging in Search
Engine Optimization, it is not on the first page of Google and the other guy
who is utilizing SEO is on the top with the same keywords. By investing the
best SEO practices, you will be able to compete with those big brands while
providing your business with 24 hours exposure. Let’s have a look on the
reasons why SEO services are still important.
Optimal User Experience:
SEO is all about providing your potential customers with the
easiest, fastest, and friendliest search experience possible. When you invest
on the best SEO practices, the search engine provides the users with exactly
what they are looking for, and when it is done, both users and you are
satisfied. A satisfied visitor will surely become a returning visitor for your
business website will give you business.
Optimal Potential Conversion:
Search engine optimization along with other best online
marketing practices grab the attention of people who are already looking for
your product or service. With SEO, you don’t have to scream to gain traffic,
your potential clients will already be convinced when they search in the first
place and get your website in the top. This helps to improve your website
conversion rate.
Optimal Exposure and Brand Awareness:
Today, people blindly trust search engine
results. If anyone googles with the keyword “SEO services in canada” and your
website comes on number 1, he/she will surely hit your website to find your
services. This is the power of SEO. As people visits your website, your website
conversions rate will be improved and you will achieve better return of
investment (ROI).